Influencer marketing is one of the biggest marketing trends at the time of this article. However, it is virtually non-existent among churches. Yes some churches have influencers in their congregation and they have approached them to promote events such as Easter. But I haven’t met a church yet that was doing it at full scale [...]
One of my favorite resources for marketing and communications info is ThinkWithGoogle.com. While they tend to be a little overly aggressive with sending emails, every once in awhile there is one that makes me stop. According to a 2017 study, only 17% of advertisers say they are looking at the performance of all their digital [...]
Quick quiz: Is Texas a Republican State or Democrat State? Good news, it doesn’t matter what you answered because you’re all correct! Or, another way of looking at it is, that you’re all wrong. There are three “true” answers:1. Perception: Yes, Texas is a very conservative/Republican state 2. Perceived Reality: Yes, Texas is a VERY [...]
When working to improve a church’s website or search engine optimization (SEO), one of the first questions I ask is, “what is your church’s greatest strength?” Typically I the answers I get fall into 2 categories. Either they say, “well, we’re pretty good at all of it.” Or they have a more generic but aspirational [...]
There are three possible reasons that you are reading this article now. The first is that you are already aware of church SEO, and are just checking in to see if there is anything new or up to date that you need to know about. Welcome! We’re glad to have you here and hope to [...]
