3 Reasons Why Churches Should Be Doing Influencer Marketing And How They Can Do it

By |2019-05-03T21:16:33+00:00May 3rd, 2019|

Influencer marketing is one of the biggest marketing trends at the time of this article. However, it is virtually non-existent among churches. Yes some churches have influencers in their congregation and they have approached them to promote events such as Easter. But I haven’t met a church yet that was doing it at full scale [...]

Church Knowledge Silos: Getting The Big Picture On Data

By |2019-03-28T17:33:14+00:00March 28th, 2019|

One of my favorite resources for marketing and communications info is ThinkWithGoogle.com. While they tend to be a little overly aggressive with sending emails, every once in awhile there is one that makes me stop. According to a 2017 study, only 17% of advertisers say they are looking at the performance of all their digital [...]

Potlucks & You! Perception vs Reality vs Perceived Reality

By |2019-02-12T14:44:54+00:00February 11th, 2019|

Quick quiz: Is Texas a Republican State or Democrat State? Good news, it doesn’t matter what you answered because you’re all correct! Or, another way of looking at it is, that you’re all wrong. There are three “true” answers:1. Perception: Yes, Texas is a very conservative/Republican state 2. Perceived Reality: Yes, Texas is a VERY [...]

3 Ways Church Social Media Is Better Than SEO And 3 Ways It Isn’t

By |2018-08-23T21:27:57+00:00August 23rd, 2018|

When working to improve a church’s website or search engine optimization (SEO), one of the first questions I ask is, “what is your church’s greatest strength?” Typically I the answers I get fall into 2 categories. Either they say, “well, we’re pretty good at all of it.” Or they have a more generic but aspirational [...]