Influencer marketing is one of the biggest marketing trends at the time of this article. However, it is virtually non-existent among churches. Yes some churches have influencers in their congregation and they have approached them to promote events such as Easter. But I haven’t met a church yet that was doing it at full scale [...]
One of my favorite resources for marketing and communications info is ThinkWithGoogle.com. While they tend to be a little overly aggressive with sending emails, every once in awhile there is one that makes me stop. According to a 2017 study, only 17% of advertisers say they are looking at the performance of all their digital [...]
We often think of Peter's call as the time when Christ walks by the Sea of Galilee and sees Peter and Andrew fishing. Jesus tells them to try the other side of the boat and they catch a lot of fish. Jesus then says, "Follow me and I will make you fishers of men." Andrew [...]
When I was in seminary, I lived in an apartment with four other guys. Yes it was a two bedroom apartment with five grown men living there. Yes I slept on top of a triple bunk. And yes, we weren't super good at communicating everything. One of my roommates was a nurse by the name [...]
More and more churches are finally deciding to hire a communications director. But each church's communications needs vary wildly. Here are some big principle things to look for in deciding what your next church communications role should look like. Assess Your Needs Not Your Wants Churches are unique in that they tend to blend marketing [...]
Quick quiz: Is Texas a Republican State or Democrat State? Good news, it doesn’t matter what you answered because you’re all correct! Or, another way of looking at it is, that you’re all wrong. There are three “true” answers:1. Perception: Yes, Texas is a very conservative/Republican state 2. Perceived Reality: Yes, Texas is a VERY [...]
Digital natives have slightly different values than previous generations. The old saying “time equals money” is so true for digital natives that many of them just take money out of the equation altogether. Time is just what is valuable. Spending time with friends and loved ones (both online and in real life), choosing experiences over [...]
James Browning has been a dear friend for many years. We met in California while attending college in 2008. A few days ago he sent me a text asking me write an entry for his blog about my experience as a candidate in the Brazilian elections this year. Although I was honored with the invitation, [...]
Is your church or ministry structured as a collection of silos? When I was in high school I worked at a great little church camp in Ohio. Like most camps it was organized by different departments. There were the camp counselors and then there was the non-counseling staff. The non-counseling staff was further broken down [...]
Church mergers are a growing trend. But just because they are becoming more popular doesn’t make them easy. There are so many things to consider and navigate that, for most churches it is often wiser and more fiscally responsible to hire consulting. One of the most vital aspects of a church merger is clear communication. [...]
