Influencer marketing is one of the biggest marketing trends at the time of this article. However, it is virtually non-existent among churches. Yes some churches have influencers in their congregation and they have approached them to promote events such as Easter. But I haven’t met a church yet that was doing it at full scale [...]
One of my favorite resources for marketing and communications info is ThinkWithGoogle.com. While they tend to be a little overly aggressive with sending emails, every once in awhile there is one that makes me stop. According to a 2017 study, only 17% of advertisers say they are looking at the performance of all their digital [...]
When I was in seminary, I lived in an apartment with four other guys. Yes it was a two bedroom apartment with five grown men living there. Yes I slept on top of a triple bunk. And yes, we weren't super good at communicating everything. One of my roommates was a nurse by the name [...]
Quick quiz: Is Texas a Republican State or Democrat State? Good news, it doesn’t matter what you answered because you’re all correct! Or, another way of looking at it is, that you’re all wrong. There are three “true” answers:1. Perception: Yes, Texas is a very conservative/Republican state 2. Perceived Reality: Yes, Texas is a VERY [...]
Digital natives have slightly different values than previous generations. The old saying “time equals money” is so true for digital natives that many of them just take money out of the equation altogether. Time is just what is valuable. Spending time with friends and loved ones (both online and in real life), choosing experiences over [...]
