Influencer marketing is one of the biggest marketing trends at the time of this article. However, it is virtually non-existent among churches. Yes some churches have influencers in their congregation and they have approached them to promote events such as Easter. But I haven’t met a church yet that was doing it at full scale [...]
One of my favorite resources for marketing and communications info is ThinkWithGoogle.com. While they tend to be a little overly aggressive with sending emails, every once in awhile there is one that makes me stop. According to a 2017 study, only 17% of advertisers say they are looking at the performance of all their digital [...]
James Browning has been a dear friend for many years. We met in California while attending college in 2008. A few days ago he sent me a text asking me write an entry for his blog about my experience as a candidate in the Brazilian elections this year. Although I was honored with the invitation, [...]
Church mergers are a growing trend. But just because they are becoming more popular doesn’t make them easy. There are so many things to consider and navigate that, for most churches it is often wiser and more fiscally responsible to hire consulting. One of the most vital aspects of a church merger is clear communication. [...]
When working to improve a church’s website or search engine optimization (SEO), one of the first questions I ask is, “what is your church’s greatest strength?” Typically I the answers I get fall into 2 categories. Either they say, “well, we’re pretty good at all of it.” Or they have a more generic but aspirational [...]
